I've been working on a project aimed at creating a communications program with the effective goal of reducing dangerous drinking among college students. I know, its a daunting task. Drinking in college is so accepted and enjoyed that Grandma's Apple Pie may not look as appealing as drinking with your buds on a weekend night. As I look at all of the statistics and research on college drinking habits and trends, I find they all point to the same billboard. It reads in Big, Red letters, "Can't take me down".
Did you know that the accepted definition of Binge Drinking is consuming five or more drinks in a period of two hours by males and four or more drinks in the same period of time by females? The frame of time is up for debate because some feel it should be in one sitting, or one occassion. Another pseudo-definition says the time frame is once every two weeks.
Love that picture! I think we can do it. I think we can start a movement and change a habit. That's all it really is. Changing a normative behavior. Okay, not all that simple. It will take a lot of work and a lot of brain power to figure this one out.
Movements change normative behaviors. Passions motivate people to do different. These two tenets of the human psyche are my goals.
Although to be perfectly frank, I don't believe there is any reason to reduce the amount of drinking on college campuses. I think that students should learn to be a bit more responsible so that there are less accidents, injuries, rapes, and deaths due to alcohol. College drinking teaches too many students a very difficult lesson, and the worst part is that some of them don't even pay attention.
[Do you think I should start vlogging? I'm trying to figure out the best way to increase my published content because writing has been very hard for me to keep up with.]