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	<title>Stand Aside &#187; Food and Drink</title>
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		<title>Starbucks expands their scope, after calling for a return to &#8220;roots&#8221;</title>
		<link>http://standaside.org/2007/03/starbucks-expands-their-scope-after-calling-for-a-return-to-roots/</link>
		<comments>http://standaside.org/2007/03/starbucks-expands-their-scope-after-calling-for-a-return-to-roots/#comments</comments>
		<pubDate>Thu, 22 Mar 2007 21:17:58 +0000</pubDate>
		<dc:creator>Kris Patel</dc:creator>
				<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Music]]></category>

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		<description><![CDATA[Well well well &#8230; Starbucks is signing a one-album deal with Paul McCartney on their Hear Music record label, NYTimes reports. I seem to recall a big hub-bub about Howard Schultz, the chairman of Starbucks, calling for his company to return to their niche, coffee, coffee making, and coffee innovating. John Moore from Brand Autopsy [...]]]></description>
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