Actually, I noticed something interesting while reading. I’ve been floating through my blogroll and stumbled upon quite the similarity in peoples vocabulary. It seems that there are some brands which have become synonymous with their niche. For example, "Photoshop".
Adobe Photoshop has become synonymous with picture editing and graphic optimization. People no longer ask you to edit their pictures, they ask you to "photoshop it". This is truly the best way to solidify a lasting brand. When General Mills launched their cereal Cheerios.
This solidified the company as a lasting brand associated with food production. Seemingly the name Cheerios is synonymous with cereal. Every knows cheerios. During the 80′s when Coca-Cola began a ferocious marketing campaign to bring "Coke" onto the mainstream, everyone would associate any type of soda as Coke. The brand is synonymous with the niche.
I believe that any chance a company has to hear its brand name in place of its niche, they should jump for it. It is clearly one of the best ways to keep a brand alive. The name must be solidified. The name, a label put on advertisements EVERYWHERE.
I wonder, how can one improve the chances that their brand is synonymous with their niche? Let look at how Adobe Photoshop did it. By introducing their product within the 90′s, a noticeable rise in computer and internet usage was occurring at the close of the Cold War. Their timing was perfect in capturing the wave of translating tasks into digital tasks within digital environments.
Google did it as well. Their name is now synonymous with finding answers and search engines.
Kid A: "Who invented the internet?"
Kid B: "I don’t know. Google it."
Even people have done it. The name Trump is easily synonymous with money and success. Martha Stewart holds the niche of homemaking and interior decoration. To be the poster child of a niche or concept is the ultimate in preservation.