Well well well … Starbucks is signing a one-album deal with Paul McCartney on their Hear Music record label, NYTimes reports. I seem to recall a big hub-bub about Howard Schultz, the chairman of Starbucks, calling for his company to return to their niche, coffee, coffee making, and coffee innovating. John Moore from Brand Autopsy with Paul Williams of Idea Sandbox together began a series of posts concerning the Starbucks outcry by Schultz for a return to its roots. They touched on the idea of Starbucks marketing music to its customers. John said:
"What about books and music? Neither links directly to coffee. Yet, the
company has been successful in selling both. Three weeks ago Starbucks
began selling a memoir by a former Sierra Leonean child soldier. So
far, the company has sold over 62,000 copies of this book.
(Folks, that’s a lot of books!!!) Starbucks has also been very
successful in selling CDs of established artists like Ray Charles and
emerging artists like Antigone Rising. Rumor has it the company will step deeper into the music business by forming its own record label, Starbucks Records, and release Paul McCartney’s next CD."
Well, now they are delving deeper into the music business. I wonder how it will turn out. Good for business? Bad for coffee making? Branching too far from the plant? [Coffee plant!]
So now, Mr Schultz, I have a question for you. By furthering Starbucks as a record label, are you keeping true to your request to return to the core?
More to come later, my Calculus class is calling my name.