http://standaside.org/2007/03/newspapers-still-hitting-big-with-politickers/ on Marketing, Media, and Technology Wed, 01 Dec 2010 14:18:48 +0000 hourly 1 http://wordpress.org/?v=3.3 http://standaside.org/2007/03/newspapers-still-hitting-big-with-politickers/comment-page-1/#comment-25 skorasaurus Fri, 16 Mar 2007 22:21:46 +0000 http://standaside.org/2007/03/newspapers-still-hitting-big-with-politickers/#comment-25 One trend that I'll point out is the age demographics of the newspaper and online. The 55+ demo, raised with only the paper & radio [and television, in its infancy], is still largely using the traditional media for their news. These people tend to be the most active in politics (one example,the voting rates broken down by age), it's no surprise that politicos/junkies still use the paper. What is still up in the air is if the younger generation is becoming more educated and politically active if the political media is adapting online mediums. Secondly, this short-sighted point from the WT article: "The report deemed political junkies as "a logical base for the newspaper's future." It's only because most political junkies are in fact the same age (the 40+ demo) as the current newspaper readership. In the coming years as those who grew up with the internet become older, they'll gravitate more towards the mediums with what they're familiar with - the internet [specifically blogs], possibly TV, and the unknown.. One trend that I’ll point out is the age demographics of the newspaper and online.
The 55+ demo, raised with only the paper & radio [and television, in its infancy], is still largely using the traditional media for their news. These people tend to be the most active in politics (one example,the voting rates broken down by age), it’s no surprise that politicos/junkies still use the paper.
What is still up in the air is if the younger generation is becoming more educated and politically active if the political media is adapting online mediums.
Secondly, this short-sighted point from the WT article: “The report deemed political junkies as “a logical base for the newspaper’s future.”
It’s only because most political junkies are in fact the same age (the 40+ demo) as the current newspaper readership. In the coming years as those who grew up with the internet become older, they’ll gravitate more towards the mediums with what they’re familiar with – the internet [specifically blogs], possibly TV, and the unknown..

]]> http://standaside.org/2007/03/newspapers-still-hitting-big-with-politickers/comment-page-1/#comment-26 JAY Fri, 16 Mar 2007 09:10:06 +0000 http://standaside.org/2007/03/newspapers-still-hitting-big-with-politickers/#comment-26 You know this is one of my favorite topics to speak--and debate--on. I disagree with your analysis, however, it's good that you are giving the subject some discussion through your blog. Nice post. JAY You know this is one of my favorite topics to speak–and debate–on.
I disagree with your analysis, however, it’s good that you are giving the subject some discussion through your blog.
Nice post.
JAY

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